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Navigation Path: Admin Dashboard → Integrations → Facebook

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Overview

Facebook Pixel is a piece of code that helps you track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to people who have already taken action on your website.

Conversion Tracking

Track purchases and signups

Custom Audiences

Build remarketing audiences

Optimization

Optimize ad delivery

Analytics

Measure campaign performance

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What is Facebook Pixel?

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

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Key Benefits

  • Track Conversions: Measure purchases, signups, and other valuable actions
  • Optimize Ads: Automatically optimize ads for conversions
  • Build Audiences: Create custom audiences for remarketing
  • Measure ROI: Track return on ad spend accurately
  • Cross-Device Tracking: Track users across devices
  • Dynamic Ads: Show personalized ads based on browsing behavior

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Configuration

SettingDescriptionFormat
Facebook Pixel IDYour unique Pixel identifier15-16 digit number

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Getting Your Facebook Pixel ID

  1. Log in to Facebook Business Manager
  2. Navigate to Business Settings → Data Sources → Pixels
  3. If you don’t have a Pixel, click Add to create one
  4. Enter a name for your Pixel (e.g., “Hosting Platform Pixel”)
  5. Enter your website URL
  6. Click Continue and then Set Up Pixel
  7. Copy your Pixel ID (15-16 digit number)
  8. Paste the Pixel ID into your platform’s Facebook integration settings
  9. Save the configuration
One Pixel Per Business: You only need one Pixel per business. The same Pixel can track events across multiple domains and campaigns.
Facebook Pixel Helper: Install the Facebook Pixel Helper Chrome extension to verify your Pixel is working correctly.

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Tracked Events

The platform automatically tracks the following Facebook Pixel standard events:

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Standard Events

EventWhen It FiresPurpose
PageViewEvery page loadTrack overall traffic
ViewContentProduct/package page viewTrack interest
AddToCartPackage added to cartTrack consideration
InitiateCheckoutCheckout page visitTrack purchase intent
PurchaseOrder completionTrack conversions
LeadAccount registrationTrack signups
CompleteRegistrationAccount activatedTrack activations

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Event Parameters

Each event includes valuable data:
  • Value: Transaction amount (for purchases)
  • Currency: Currency code (USD, EUR, etc.)
  • Content Name: Package or product name
  • Content Category: Product category
  • Content IDs: Unique identifiers
Automatic Tracking: All standard events are tracked automatically once you configure your Pixel ID. No additional setup required.

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Using Facebook Pixel Data

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1. Conversion Tracking

View Conversions:
  1. Go to Facebook Ads Manager → Measure & Report → Events Manager
  2. Select your Pixel
  3. View tracked events and conversions
  4. Analyze conversion data by time, device, and source
Set Up Conversion Events:
  1. In Events Manager, click Aggregated Event Measurement
  2. Configure your domain
  3. Prioritize conversion events (up to 8)
  4. Set value optimization for Purchase events

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2. Custom Audiences

Create Remarketing Audiences:
  1. Go to Audiences in Business Manager
  2. Click Create Audience → Custom Audience
  3. Select Website as source
  4. Choose your Pixel
  5. Define audience rules:
    • All Website Visitors: Everyone who visited
    • Specific Pages: Visitors to certain pages
    • Visitors by Time: Last 30, 60, 90 days
    • Event-Based: People who completed specific events
Example Audiences:
  • Visitors who viewed packages but didn’t purchase
  • Customers who purchased in last 30 days
  • Visitors who abandoned checkout
  • People who registered but didn’t activate

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3. Lookalike Audiences

Create Lookalike Audiences:
  1. Create a custom audience first (e.g., purchasers)
  2. Go to Audiences → Create Audience → Lookalike Audience
  3. Select source audience (your custom audience)
  4. Choose target country
  5. Select audience size (1-10%, 1% is most similar)
  6. Click Create Audience

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4. Ad Optimization

Optimize for Conversions:
  1. Create a new ad campaign
  2. Choose Conversions as objective
  3. Select your Pixel
  4. Choose conversion event (Purchase, Lead, etc.)
  5. Facebook will optimize ad delivery for that event

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Configuration Examples

Use Case: Track basic conversions
  • Pixel ID: 123456789012345
  • Events: PageView, Purchase, Lead
  • Audiences: Not configured yet
Best For: Getting started with Facebook Pixel

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Best Practices

  • Install Pixel on all pages of your website
  • Verify Pixel is firing correctly with Pixel Helper
  • Test all events before launching campaigns
  • Use standard events when possible (better optimization)
  • Include value and currency for Purchase events
  • Keep Pixel code updated
  • Monitor Pixel health in Events Manager
  • Create audiences for different stages of funnel
  • Use appropriate time windows (30-180 days)
  • Exclude converters from remarketing campaigns
  • Build lookalike audiences from best customers
  • Segment audiences by behavior and value
  • Refresh audiences regularly
  • Test different audience sizes
  • Let Pixel collect data before optimizing (50+ conversions)
  • Use conversion optimization objective
  • Set appropriate conversion windows
  • Test different ad creatives and audiences
  • Monitor cost per conversion
  • Use dynamic ads for remarketing
  • A/B test campaigns regularly
  • Add Facebook Pixel to privacy policy
  • Comply with GDPR and regional laws
  • Implement cookie consent where required
  • Use Aggregated Event Measurement for iOS 14+
  • Verify domain in Business Manager
  • Review data processing terms
  • Provide opt-out mechanisms

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Troubleshooting

Issue: Facebook Pixel not tracking eventsSolutions:
  1. Verify Pixel ID is correct (15-16 digits)
  2. Check Pixel ID is saved in integration settings
  3. Clear browser and server cache
  4. Test with Facebook Pixel Helper extension
  5. Check browser console for JavaScript errors
  6. Verify Pixel code is loading on page
  7. Test in incognito mode
Issue: Events tracked but not appearing in FacebookSolutions:
  1. Wait 20-30 minutes for data to appear
  2. Check Events Manager for your Pixel
  3. Verify events are configured correctly
  4. Check for ad blockers interfering
  5. Ensure user hasn’t opted out of tracking
  6. Test with Pixel Helper to confirm firing
  7. Review Pixel diagnostics in Events Manager
Issue: Wrong conversion values in FacebookSolutions:
  1. Verify currency code is set correctly
  2. Check value parameter is being sent
  3. Ensure value is numeric (not formatted)
  4. Test purchase flow and check Pixel Helper
  5. Review Events Manager for value data
  6. Check for JavaScript errors on confirmation page
  7. Verify value matches actual transaction
Issue: Limited tracking on iOS devicesSolutions:
  1. Verify domain in Facebook Business Manager
  2. Configure Aggregated Event Measurement
  3. Prioritize your 8 most important events
  4. Use conversion API for server-side tracking
  5. Inform users about iOS 14+ limitations
  6. Focus on Android and web conversions
  7. Consider alternative attribution models

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Testing Your Pixel

Testing Checklist:
  • Pixel ID configured in integration settings
  • Facebook Pixel Helper shows Pixel is active
  • PageView event fires on all pages
  • ViewContent fires on package pages
  • InitiateCheckout fires on checkout page
  • Purchase event fires on order confirmation
  • Purchase value and currency are correct
  • Lead event fires on registration
  • Events appear in Events Manager (wait 20-30 min)
  • Test on different browsers and devices
  • Verify mobile tracking works
Test Purchase Flow:
  1. Visit your website
  2. View a hosting package (ViewContent)
  3. Add to cart (AddToCart)
  4. Go to checkout (InitiateCheckout)
  5. Complete purchase (Purchase)
  6. Check Pixel Helper at each step
  7. Verify all events in Events Manager

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Advanced Features

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Conversion API

For more accurate tracking, consider implementing Facebook Conversion API:
  • Server-Side Tracking: Track events from your server
  • Better Accuracy: Bypass ad blockers and browser restrictions
  • iOS 14+ Compatibility: Improve tracking on iOS devices
  • Deduplication: Combine with Pixel for best results
Conversion API: Requires additional development. Contact your developer to implement server-side tracking for improved accuracy.

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Dynamic Ads

Use Pixel data for dynamic product ads:
  • Show personalized ads based on browsing history
  • Automatically promote relevant packages
  • Retarget cart abandoners with specific products
  • Increase conversion rates with relevant ads

Google Ads & reCAPTCHA

Google integrations

General Settings

Platform configuration

Hosting Plans

Package configuration

Payment Configuration

Payment gateways

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External Resources